LATEKAY, Gilda Farisiane; UBJAAN, Jusak; TAMAELA, Eduard Yohannis. Harga atau Variasi Produk? Mengungkap Determinan Keputusan Pembelian Konsumen pada Usaha Ritel Lokal. Journal of Business Application, [S. l.], v. 4, n. 2, p. 115–127, 2026. DOI: 10.55098/jba.v4.i2.p115-127. Disponível em: https://unidjar.id/index.php/jba/article/view/277. Acesso em: 12 aug. 2026.