Dampak E-Service Quality, Kepercayaan dan Kepuasaan Terhadap Niat Pembelian Ulang
DOI:
https://doi.org/10.51135/PublicPolicy.v4.i2.p379-390Keywords:
E-Service Quality, Customer Trust, Customer Satisfaction, Repurchase IntentionAbstract
Nowadays, consumer purchasing behavior is increasingly shifting to online purchases which promise a lot of convenience. This study aims to examine the effect of E- Service Quality, Trust, and Customer Satisfaction on repurchase intentions in the context of online purchases on e-commerce sites in Indonesia. The sample size in this study was 177 respondents. Hypothesis testing was carried out using multiple regression analysis. The results showed that e-service quality, customer trust as well as customer satisfaction had a positive impact on repurchase intention.
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Copyright (c) 2023 Joko Rizkie Widokarti, Arthur Sitaniapessy, Harry Anthony Pierre Sitaniapessy
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