Strategi Pengembangan Industri Kecil dan Menengah di Kabupaten Maluku Tengah
DOI:
https://doi.org/10.51135/PublicPolicy.v5.i1.p663-683Keywords:
Development Strategy, SMEs, SWOT, AHPAbstract
Small and Medium Industries (SMEs) are one of the business sektors that have an important role in the regional economy. However, in its development, SMEs have various potentials, weaknesses, opportunities and even threats so that they cannot develop optimally like other business sektors. This research aims to provide an analysis of its development strategy. The method used is the SWOT method and Analysis Hierarchy Process (AHP) with the aim of identifying various potentials, weaknesses, opportunities and threats as well as priority development strategies in the future. The results of the SWOT analysis show that the strategy that needs to be used is a growth strategy by optimizing strengths to take advantage of emerging opportunities. Meanwhile, the results of the AHP analysis show that the priority policies in the growth strategy are policies in developing human resources (HR).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Fitria Komalasari Marasabessy, Fahrudin Ramly, Djufri Rays Pattilouw
This work is licensed under a Creative Commons Attribution 4.0 International License.
CC BY 4.0 LICENSE TERMS
All articles published in PPJ are licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0).
Under this license, anyone (readers, researchers, educators, institutions, companies) may:
For any purpose, including commercial use, provided they follow the license terms.
License Requirements:
Users must provide appropriate credit:
- Include the author's name(s)
- Include the article title
- Include the journal name (Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis)
- Include the volume, issue, page numbers, and year of publication
- Include the DOI (Digital Object Identifier)
- Provide a link to the license (CC BY 4.0)
- Indicate if changes were made to the original work
Suggested citation format: Author(s). (Year). Article Title. Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis, Volume(Issue), Page Range. DOI: [DOI]
