Digital Transformation of MSMEs: Navigating Opportunities and Challenges in the Industry 4.0 Era

Authors

  • Stanss. L. H. V. Joyce Lapian Universitas Sam Ratulangi
  • Silvya L. Mandey Universitas Sam Ratulangi
  • Willem J. F. A. Tumbuan Universitas Sam Ratulangi
  • Imelda W. J. Ogi Universitas Sam Ratulangi
  • Roberthair Suripatty Universitas Victory Sorong
  • Winarsih Winarsih Dinas Koperindag Provinsi Papua Barat Daya
  • Meiland Makalisang Dinas Koperindag Provinsi Papua Barat Daya
  • Naomi Ormak Pemerintah Daerah Kab. Sorong

Keywords:

MSMEs, Digital Technology, Opportunities, Challenges, Era 4.0

Abstract

This study explores the opportunities and challenges MSMEs face in adopting digital technologies during the Fourth Industrial Revolution. While digital platforms offer benefits like improved efficiency, broader market access, and innovation, MSMEs encounter challenges such as poor infrastructure, limited digital skills, financial limitations, and cybersecurity concerns. The study suggests solutions including ongoing digital training, infrastructure improvements, better financing access, and enhanced cybersecurity awareness to help MSMEs navigate digital transformation, boost competitiveness, and ensure sustainability in the digital economy.

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Published

2025-09-29

How to Cite

Lapian, S. L. H. V. J., Mandey, S. L., Tumbuan, W. J. F. A., Ogi, I. W. J., Suripatty, R., Winarsih, W., … Ormak, N. (2025). Digital Transformation of MSMEs: Navigating Opportunities and Challenges in the Industry 4.0 Era. Public Policy : Jurnal Aplikasi Kebijakan Publik Dan Bisnis, 6(2), 303–316. Retrieved from https://unidjar.id/index.php/ppj/article/view/241

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