Aims & Scope

⚡ Quick Summary: Journal of Business Application (JBA) is a peer-reviewed, multidisciplinary journal dedicated to advancing applied research in business, management, and economics. The journal bridges theoretical frameworks with practical implementations to address real-world business challenges.

A. ABOUT THE JOURNAL

Journal of Business Application (JBA) is a peer-reviewed, multidisciplinary journal published by Universitas Dr. Djar Wattiheluw. JBA welcomes research papers that contribute to the advancement of applied sciences, with a focus on bridging theoretical knowledge and practical implementation in business and related fields.

Established in 2022, JBA is published biannually (April & November) and maintains high academic standards through a rigorous double-blind peer-review process.

Mission: To serve as a leading platform for academics, researchers, and practitioners to publish impactful research that addresses contemporary business challenges, fosters innovation, and contributes to evidence-based decision-making in organizations.

B. FOCUS AND SCOPE

Journal of Business Application (JBA) welcomes manuscripts and research papers focusing on the application of business theories and methodologies. The scope includes, but is not limited to, the following scientific areas:

Econometrics

Quantitative economic analysis, statistical modeling, forecasting, empirical research methods

Business Economics

Microeconomics, macroeconomics, industrial organization, market analysis, economic policy for business

Finance

Corporate finance, investment analysis, financial markets, risk management, banking, financial econometrics

Strategic Management

Business strategy, competitive advantage, corporate governance, strategic planning, organizational performance

Marketing Management

Consumer behavior, digital marketing, brand management, market research, social marketing, e-commerce

Human Resource Management

Talent management, organizational behavior, performance appraisal, employee relations, HR development

Accounting

Financial accounting, managerial accounting, auditing, accounting information systems, taxation

Entrepreneurship

Small business management, innovation, start-ups, entrepreneurial finance, business incubation

Operations Management

Supply chain management, logistics, quality management, process optimization, operations strategy

Business Ethics & CSR

Corporate social responsibility, sustainability, ethical decision-making, corporate governance

Note: JBA particularly encourages interdisciplinary research and submissions that demonstrate practical applications, innovative methodologies, and significant contributions to business practices. Articles should ideally bridge the gap between academic theory and real-world implementation.

C. TARGET AUDIENCE

Academics Researchers Business Practitioners Corporate Managers Entrepreneurs Consultants Policy Makers Students Financial Analysts

D. JOURNAL INFORMATION

Identity

Original Title: Journal of Business Application

Initials: JBA

Abbreviation: J. Bus. Appl.

Publication

Frequency: Biannual (April & November)

DOI: 10.55098

ISSN: 2964-4569

Indexing & APC

Citation Analysis: Google Scholar

APC: IDR 350.000

Open Access Gold: All articles are freely available for readers immediately upon publication. No subscription fees required.

E. CALL FOR SUBMISSIONS

Ready to submit your research?

Join authors from across Indonesia and share your impactful work in the Journal of Business Application. We invite submissions of original research articles, case studies, and literature reviews that align with our focus and scope. With a review time of 30-60 days and affordable APC, JBA is committed to disseminating your valuable contributions to a wider audience.

Submit Your Manuscript

F. CONTACT INFORMATION

Editorial Office
Journal of Business Application (JBA)
Universitas Dr. Djar Wattiheluw
Indonesia

Email: admin@unidjar.id
Website: https://unidjar.id/index.php/jba

Editor in Chief: Eduard Yohannis Tamaela
Scopus | Google Scholar

For questions about scope, suitability of your manuscript, or submission guidelines, please contact the editorial office via email.

This Aims & Scope statement is based on the journal's focus areas and policies. Last updated: March 2026.